This week’s episode of The Rap Game was centered around the managers and their ability to market their artists.
Each manager had to meet with a marketing agent in order to pitch a marketing plan. Sounds easy, right? Well, it would have been if the teams weren’t shuffled. After breaking the news, Jermaine had the new managers spend a couple of hours getting to know their new clients. You could tell that they were all a little nervous about working with another rapper and a little skeptical about trusting another manager to manage their children, but they all pushed through.
It was interesting to watch the managers, especially Nique and Shayne, work because they both claim to be the best at what they do and, in all honesty, one of them did back up those words, but I thought the other struggled quite a bit. It could have been because the client that they had had a terrible attitude, but either way their work suffered.
Everyone, except one, pitched decent marketing strategies and one of the managers actually took it upon himself to ask the marketing executive, Shanti Das, her opinion on how they could better market their artist. That was smart and she seemed impressed that he took advantage of the knowledge that she possessed.
There was, of course, more drama between the managers/parents. One parent thought that their kid wasn’t being properly represented, so they addressed it and you can probably guess how that turned out.
The contestants later found out that the marketing meeting was only half of the challenge. Jermaine brought them all to Greenbriar Mall in Atlanta and told them that they had an hour to sell themselves to the shoppers and try to convince them to sign up for Global 14, which is a hip hop social media site that Jermaine created where artist, managers and consumers can sign up to keep in contact with what’s new and exciting in the hip hop world. The winner of this challenge would be determined by the number of people that they convinced to sign up to the website, so whoever had the most followers was the winner.
There were both good and bad things that happened during this half of the challenge. While there were managers that did amazing, there was one that didn’t do anything at all. It was so bad that the client had to take the initiative to do all the work to sell themselves. During numerous occasions, the client actually had to tell the manager how to do their job. It was sad to watch and the manager’s attitude made it all worse.
Overall, this episode was really good. I liked that we finally got an opportunity to see the managers work. Even though this challenge had a huge twist, it was interesting to watch and presented a good challenge for everyone involved. I hope it showed some of the managers where their managing skills REALLY stand.
The Rap Game airs on Fridays at 10 p.m. on Lifetime
A Little Extra: There’s only two weeks left and things are getting down to the wire. I can’t wait to see who will be So So Def’s newest young hip hop artist.